Toast!

I’ve been thinking a lot about toast and how everyone takes it for granted. I mean, how many foods taste great uncooked and taste even greater after you’ve heated them up? 10? Maybe? Maybe 12? It’s not a lot.
So I’ve started working on some new slogans that I hope will help turn things around. See if you can incorporate these into your daily conversations. You know, virally.

  • “Toast: Like bread, only naughtier.”
  • “Suddenly everyone’s talking — about toast!”
  • “If you combined ‘toad’ with ‘roast,’ you’d get ‘toast.’ Who’s hungry?”
  • “Toast!” (this one’s not really a slogan, just a fresh way of saying the word toast — with extra emphasis.)

OK. Enough jibber jabber. Let’s get this toast party rolling!

6 comments for “Toast!

  1. Itto Ogami
    December 6, 2007 at 10:55 am

    sorry, two ways i’m bursting your bubble, cec.
    much > than 10 (fruits and vegetables; fish as sushi and then grilled to perfection).
    and, burnt toast bread forms acrylamide,* which was highlighted regarding a possible hazard in french fries and potato chips. scientists are investigating, but this is risky enough that all toast should be buried in lime pits.
    what have we learned? your blog is in the public domain and you have a responsibility to your readers to be more careful about drumming up support for any food item. seriously, you should know better.
    *http://www.healthandage.com/public/health-center/30/article/2957/Burnt-Toast-Is-it-Dangerous.html

  2. December 6, 2007 at 4:19 pm

    See?! This is just the sort of propaganda we’re up against. Well, nobody said this would be easy. Push people, push!
    -Cecil

  3. xifer
    December 6, 2007 at 7:49 pm

    Toast! It’s What’s For Breakfast!
    (cue Aaron Copland music of cowboys lassoing toast as it pops out of toasters)

  4. So-Called Bill
    December 7, 2007 at 9:46 am

    I’d like to see the adjective “toasty” used more widely.
    Also, is “toastily” a word? As in, “She smiled, toastily, causing a sudden stirring in my trousers”? Just wondering.

  5. toast e.
    December 7, 2007 at 11:43 am

    we toast you.
    then you get toasted.
    now you are toast.
    the word’s got a dark side.

  6. Itto Ogami
    December 7, 2007 at 1:33 pm

    propaganda? your premise was wrong, if not k.rovian. and, the potential public health impact is, potentially, devastating, potentiallly that is.
    not all of us will be lured into submission by an appeal to cleverness. most, but not all.

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